Here at max20, we don’t normally monitor the annual battle for the Christmas Number One quite so fervently but this year things are a little different. Why? Quite simply, amidst the proliferation of songs from X Factor finalists and angst-ridden American teens, there is one home-grown ditty that is fast becoming an anthem for the NHS and all those that are passionate about protecting the world’s largest publicly funded health system.
Whilst you might not expect the music industry’s ‘next big thing’ to be walking the corridors of hospitals within the Lewisham and Greenwich NHS Trust, that’s exactly what has happened.
Seizing the British public’s love of the underdog, a group of singers headed up by Dr Harriet Nerva, Dr Katie Rogerson and Joe Blunden, Assistant Director of Marketing and Patient Experience at NHS Elect, have formed the NHS Lewisham and Greenwich Choir.
The track, entitled ‘A Bridge Over You’ is a clever ‘mash-up’ (that’s musical fusion to anyone aged 30 and over) of Coldplay’s ‘Fix You’ and Simon & Garfunkel’s ‘Bridge Over Troubled Water’. One listen to the lyrics reveals the sentiment behind the music and as Joe Blunden comments, “the song is purely and simply about celebrating everything that is good about the NHS”.
So why is everyone at max20 feeling passionate about making sure that ‘A Bridge Over You’ hits the top spot? Well, it’s fair to say that our health service has had a tough year – with budget cuts, industrial action and low staff morale dominating headlines in 2015. As a company that recruits non-medical staff directly for the NHS, we see first-hand the dedicated individuals, both clinical and non-clinical, who help it to treat a million people every 36 hours.
It’s incredibly refreshing to see a vehicle that promotes a positive message about the NHS and we whole-heartedly applaud any move that seeks to celebrate its employees – from doctors and nurses, to administrators and IT contractors.
Support for the track has been overwhelming and in just four weeks, the choir’s official Facebook page has received over 200,000 likes. It seems that the people of Britain have a clear message for the NHS: we value you.
With all proceeds from the purchase of ‘A Bridge Over You’ going to Carers UK and Mind, you really don’t have any excuse not to buy it! Frankly, anything that knocks Bieber off his pop throne has got to be applauded, right?